Kick Start Your Brand & Product Development
What You Need to Know Before You Begin
A practical guide for entrepreneurs developing cosmetic, medical, and industrial adhesive products — from the pioneer who launched Europe's first eyelash extension EU regulated adhesive and non-invasive brow system.
TRACEY LEJA
Pioneer of European Lash Fibre Manufacturing
Is Your Product Idea Feasible?
Before you invest time and money, ask yourself these critical questions.
About Your Product
- What specific problem does your product idea solve?
About Your Market
- Is there genuine demand for this product?
The 5 Biggest Mistakes Adhesive Entrepreneurs Make
Skipping Market Research
Many entrepreneurs fall in love with their idea without validating whether there's a real market for it. Before you invest in product development, make sure people actually want what you're creating.
Underestimating Regulatory Compliance
Cosmetic adhesives require safety assessments and toxicology reports. Medical adhesives have even stricter requirements. Ignoring this until late in the process can be catastrophic.
Choosing the Wrong Manufacturer
Not all manufacturers are created equal. You need one who understands adhesive formulation, meets regulatory standards (like EU compliance), and can scale with your business.
Weak Brand Positioning
In a crowded market, "another lash adhesive" won't cut it. You need a clear unique selling proposition (USP) and brand identity that resonates with your target audience.
Poor Launch Planning
You've developed a great product... now what? Without a solid marketing strategy, distribution plan, and customer support system, even the best products fail.
Your Product Roadmap
Here's a simplified overview of the journey from concept to customer.
Foundation
- Define your target market and customer
- Conduct market research
- Identify your unique selling proposition
- Assess feasibility and budget
Development
- Partner with a reputable manufacturer
- Develop product formulation
- Complete safety assessments and toxicology reports
- Ensure regulatory compliance
Brand & Business
- Build your brand identity
- Create your business plan
- Develop pricing and distribution strategy
- Plan marketing and social media approach
Launch
- Finalise packaging and labelling
- Set up distribution channels
- Execute marketing campaign
- Launch your product
- Gather customer feedback and iterate
Timeline is approximate and varies by product complexity.
Why Work With Me
I don't just teach — I manufacture. That's the difference.
IN THE LAB
Where innovation meets formulation
17+ Years of Proven Expertise
Benefit from real-world experience running an ISO-certified manufacturing facility since 2007. Not theory — proven systems.
Global Regulatory Knowledge
Navigate compliance across UK, EU, USA, Canada, and beyond. Avoid costly mistakes with expert guidance on safety assessments and toxicology.
60+ Product Variants Launched
From lash adhesives to medical-grade bonding solutions — a track record of successful product launches across cosmetic, medical, and industrial sectors.
Manufacturer + Coach in One
The only adhesive manufacturer who also offers education, mentoring, and coaching alongside product development. Your complete partner.
Low MOQs for Startups
Start with as few as 25 units per product. Designed for entrepreneurs who want to test the market without massive upfront investment.
100% Vegan & Cruelty-Free
All formulations are vegan and cruelty-free, with ISO 9001, ISO 13485, and ISO 10993-5 certifications. Quality your customers can trust.
Limited Spots Each Month
Due to the personalised nature of every programme, I only take on a small number of clients each month. Here's what's available right now.
May
Fully BookedAll spots for May have been taken.
June
2 Spots LeftOnly 2 spots remain. Secure yours before they're gone.
July
AcceptingEarly booking recommended to guarantee your preferred start date.
⏰ Spots are allocated on a first-come, first-served basis
Your Complete Brand & Product Development Programme
Everything you need to go from idea to market-ready product — with hands-on guidance from Europe's leading eye beauty product development specialist.
Programme Fee
One-time investment • No hidden fees
Secure payment via Stripe • Card, Apple Pay, Google Pay, Klarna & more
98% coaching success rate • 100% client retention • 17+ years of expertise
Ready to Kick Start? Book Your Session
Choose a time to kick start your brand journey. Sessions run Monday–Thursday, 11:00–19:00 Madrid time.
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Can't see the calendar? Book directly here · Questions? [email protected]
Ready to Launch Your Adhesive Brand?
Whether you're just starting out or ready to scale, I'd love to hear about your product vision. Get in touch and let's turn your idea into reality.